My current dietary choices do not include chips and other snacks these days but I found this store branding of munchies clever and unique. The product is identified on the bag and draws attention by the cute doodles centered around a chip or cheese puff. As marketing goes it is a pretty nice effort and goes beyond what one usually sees for labeling for a generic store product.
There are several illustrations but my favorite is the potato chip mouse being threatened by a venomous snake.
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