Friday, May 12, 2006


Product or service advertisement not part of traditional labeling that appears on otherwise useless packaging materials. A trashvertisement could also be a part of the packaging that could be damaged by the product, thus rendering the ad useless.

For years a piece of plain cardboard keeping the candybars in this package from breaking during handling was an unexploited resource for possible revenue. No longer. What was once simple waste is now garbage that pleads with the consumer, extending its usefullness just a bit further before it is finally discarded.

I figure soon we will see ads printed on Styrofoam packing peanuts like love messages on candy hearts.

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