This PSA stars three distinct personalities trying to impress a girl at a dance, kind of like Herman's Head for comic books. The Characters go by the names of Brains, Emotion & Muscle, or B.E.M. In science fiction the term B.E.M. stands for Bug-Eyed Monster. Fitting, since the separate personalities have to be assimilated into one into one mind much like the Borg to be able to act in a social situation.
So when the three fractured psyches are violently merged, the result is a big old Aryan God? I want to know what happened to the genetic donation of the short, dark-haired kid with glasses. Did his genes become annihilated by the power that is Thor, saving only his smart, juicy brain?
I don't know what the message of this PSA is. Is it inferring you will fail at life by being yourself? Is it promoting a well-rounded, healthy personality? Is it suggesting to be a phony, and be all things to all people?
from Superboy #138, 1967
Terrifying Double-Faced Makeup
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