Comic Book Ad: Cookie recipe from the Golden Age

From DareDevil Comics #40 (January 1947)

I always enjoyed the usually nicely painted Baby Ruth ads that appeared in so many Golden Age comics. Some of the earlier ads leaned toward being unabashed military propaganda, but many consisted of great colorful imagery like the one above of the child-surrogate parrot noisily demanding a sugary treat from a spinster.

Here is the classic recipe as found on the labels of the era:

2 sticks butter, softened
1 1/2 cups sugar
2 eggs
1 tsp. soda
1/2 tsp. salt
1 tsp. vanilla
3 scant cups flour
5 Baby Ruth candy bars, cut up

Cream together softened butter and sugar. Beat in eggs. Add soda, salt, vanilla and flour. Fold in chocolate chips and pecan pieces. Drop teaspoon size dough on ungreased baking sheet. Bake 10 to 12 minutes at 350 degrees. Makes about 6 dozen cookies.

Tags: Comic Book Ad Recipe